AI Front Desk

Every call answered. Every client booked.

Hartwork is an AI receptionist for gyms, spas and salons. It answers your business phone, answers questions and gets the client booked.

A 25-minute call. Monthly plans: 30 days’ notice to cancel.

  • Answers day and night
  • Set up for you
  • US and Canada
  • From $97 a month

Iron Harbor Fitness, Tuesday at 9:40pm, and the front desk is closed. The phone rings, and the AI front desk answers on the 2nd ring: "Thanks for calling Iron Harbor Fitness! I'm the AI front desk, and this call is recorded. How can I help?" The caller asks: "Do you do free trials?" The AI answers: "Your first class is free. I'm texting you the link for Thursday 6pm Strength." Then the caller gets a text: "Iron Harbor Fitness: here's your link to book Thursday at 6pm. Your first class is free." with the link "Book your free class". Booking link sent: Thursday 6pm.

A sample call with a demo business. An illustration, not a recording.
I run a

The page changes to match.

Example dayIron Harbor Fitness, a made-up gym

A day at your front desk.

One Tuesday, from opening to closing time. Watch the calls come in while everyone is busy, and see each one answered.

  1. 6:12am

    The phone rings

    The desk is checking in the 6am Strength class.

    • Hartwork: Iron Harbor Fitness, I'm the AI front desk, and this call is recorded.
    • Caller: Is there room in the 7am class?
    • Hartwork: There is. Conditioning at 7, and I'm texting you the link to book.
  2. 12:30pm

    The phone rings

    The lunch rush. Every coach is on the floor.

    • Hartwork: Iron Harbor Fitness, I'm the AI front desk, and this call is recorded.
    • Caller: How much is a membership?
    • Hartwork: Unlimited classes are $149 a month, no contract. Your first class is free, so I'll text you the link.
  3. 5:45pm

    The phone rings

    The after-work peak. The 5pm class is in full swing.

    • Hartwork: Iron Harbor Fitness, I'm the AI front desk, and this call is recorded.
    • Caller: Do you have anything for my 15-year-old?
    • Hartwork: Teens is Saturday at 11, with a parent's sign-up. I'm texting you the link.
  4. 7:20pm

    The phone rings

    Mobility class is on. Nobody is at the desk.

    • Hartwork: Iron Harbor Fitness, I'm the AI front desk, and this call is recorded.
    • Caller: I tweaked my shoulder. Should I still come Thursday?
    • Hartwork: I'll pass that straight to Priya, our head coach, so she can tell you.

    Message for you. Message for Priya: shoulder, Thursday class

  5. 9:40pm

    After hours, the phone rings

    Closed. Everyone has gone home.

    • Hartwork: Iron Harbor Fitness, I'm the AI front desk, and this call is recorded.
    • Caller: Do you do free trials?
    • Hartwork: Your first class is free. I'm texting you the link for Thursday 6pm Strength.

That was one Tuesday.

5 calls, all answered: 4 booking links sent, 1 message for you, and nobody had to put down what they were doing. An example day, told with a made-up gym.

The phone always rings at the worst time.

Either your team is with clients when it rings, or there is nobody good to answer it. Good front desk people are hard to find and harder to keep.

6 in 10

calls to small businesses go unanswered.

2 in 3

callers who reach voicemail hang up without leaving a message.

And when nobody picks up, they can just call someone else.

Hartwork answers every call warmly and in your words, whether your desk is busy, short-staffed or closed.

Sources: 6 in 10 unanswered is from the 411 Locals call-answer study of 85 businesses (2016). 2 in 3 hanging up at voicemail is from BIA/Kelsey.

What lands after every call.

You see every call, and the caller has what they need. Here is the 5:45pm call from that day.

5:45pmNew caller, a parentDo you have anything for my 15-year-old?Booking link sent
Summary

Asked about classes for a 15-year-old. Told them Teens is Saturday at 11am and needs a parent's sign-up. Texted the booking link.

TranscriptRecording, kept for 90 days
In your dashboard: who called, what they wanted and what happened.
The text the caller got: Thanks for calling Iron Harbor Fitness. Here's the link to sign up for Teens, Saturday 11am: Sign up for Teens. On their phone: your booking link, by text.

Hartwork, or another hire?

Both have their place. Here is what each one gives you at the front desk.

Hartwork vs hiring
A receptionist you hire
Hartwork
Getting started
Advertise, interview, then train them on your business
Set up for you, nothing to train
Nights, Sundays and holidays
Extra shifts, or the calls go to voicemail
Answers and gets the client booked
How each caller is treated
Depends on the person, and how busy the desk is
Friendly and patient, in your words, every call
Sick days and turnover
Cover to find, and someone new to train
Answers the same way every day
Something only a person can handle
Someone who knows your regulars and can make a call
Passes it to you, or takes a message
  • Getting startedHartwork: set up for you, nothing to trainA receptionist you hire: advertise, interview, then train them on your business
  • Nights, Sundays and holidaysHartwork: answers and gets the client bookedA receptionist you hire: extra shifts, or the calls go to voicemail
  • How each caller is treatedHartwork: friendly and patient, in your words, every callA receptionist you hire: depends on the person, and how busy the desk is
  • Sick days and turnoverHartwork: answers the same way every dayA receptionist you hire: cover to find, and someone new to train
  • Something only a person can handleHartwork: passes it to you, or takes a messageA receptionist you hire: someone who knows your regulars and can make a call

Use it alongside the people you have, or instead of hiring for the phone. Plans start at $97 a month. See every plan

What are missed calls costing you?

It opens on your kind of business. Change any number to match yours.

Your business
Adjust assumptions
Revenue you could be missing

$212,940

a year, about $17,745 a month
7 new members a week

Estimate only. Assuming 20% of missed callers would have joined, each paying $65 a month for 9 months.

Plans at a glance.

Every price is on the page, and we set it up for you on every plan.

  • Starter Catch

    Best for inbound call coverage

    $97/mo

    No setup fee
    Pay as you go at $0.80/min

    Standard setup. Usually live in 24 hours.

  • Most popular

    Growth Catch

    Best for active lead generation

    $397/mo

    + $297 one-time setup
    250 minutes included, then $0.60/min

    Custom built. Ready in 7 business days.

  • Pro Catch

    Best for end-to-end booking

    $697/mo

    + $597 one-time setup
    500 minutes included, then $0.40/min

    The full system, done for you.

See every plan, feature and minute rate

What happens after you contact sales.

We do the setup. Your part is one short call and a yes.

  1. 25 minutes

    A short call

    Tell us about your business: your services, prices, hours and how clients book. Together we see whether Hartwork fits.

  2. 24 hours to 7 business days

    We set it up

    Starter is usually live in 24 hours. Growth and Pro are custom built and ready in 7 business days.

  3. Before it goes live

    You approve what it says

    We walk you through what it will say to your callers, and you approve it.

  4. Day one

    It goes live

    Calls reach Hartwork, and every one shows up in your dashboard with a short recap.

Your callers, handled properly.

Read the privacy policy
  • It says it's an AIYour callers hear it straight away, on a recorded line.
  • Every call is recordedSo you can check exactly what was said, in your dashboard.
  • Recordings deleted after 90 daysTranscripts and summaries stay while you are a client.
  • ElevenLabs runs the voiceIt processes the speech on each call.

Your next caller is already dialing.

Find out whether Hartwork fits your business, and what it would cost.

A 25-minute call. Monthly plans: 30 days’ notice to cancel.